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A pro-gaming political action committee has launched a campaign to persuade Allen County voters to approve a casino referendum on the November ballot.

Vote Yes for Allen County Casino recently unveiled a 90-second advertisement that promotes the possible economic benefits of bringing a gaming resort to Indiana’s third-most populous county.

The campaign claims that a casino in or near Fort Wayne, the second-largest city in the Hoosier State, could create 2,000 new permanent jobs and generate more than $100 million annually in new government revenue without raising taxes.

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According to TCS/JOHNHUXLEY, 50 Cent Headcrack is designed to attract players who are not already at the tables, and to keep the game moving once they sit down, while preserving Cee-lo’s essential drama: three dice, one shooter, and the hope of rolling a 4-5-6.

“Three dice, three main bets and a result players can read from across the pit make the game learnable in a single round—an on-ramp for younger guests and for the many players who walk past a craps table because they don’t want to learn it in public,” the company stated.

Its primary deviation from street Cee-lo is that it doesn’t treat 1-2-3 as an automatic loss, or trips or a pair-plus-six as strong wins.

In the casino version, each hand is structured as Bank versus Shooter, with a tie bet available. When the shooter lands 4-5-6, the table yells one word—Headcrack!—and a skull-and-dice display lights up.

50 Cent Headcrack will be offered to commercial casino operators in both traditional and automated dice technology formats.

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A customer might buy a team at 55 or 56 cents expecting the price to rise to 58 or 59 cents, he explains. If it falls to 45 cents instead, the trader may refuse to accept the loss and continue holding the position.

“People will lose money faster on exchanges for lots of reasons,” Marantelli says. “It inherently increases spend, volatility, lots of things. And you’re playing against a sharper audience than you’re playing against at the DraftKings sportsbook.”

He compares the effect with sportsbook cash-out features, which gave customers more apparent control over their bets but may also have encouraged greater spending. The crucial difference is that an exchange customer can be facing a specialist whose entire business is identifying inaccurately priced contracts.