4 Crazy Cluckers

What is 4 Crazy Cluckers?

The Hold & Win bonus unlocks four canine character modifiers. Collect chili, and land Loco Dog to trigger every ability simultaneously while expanding the grid to 5×5.

How to play 4 Crazy Cluckers

Alongside this, the AiA wants to use the lessons from the inaugural week to broaden participation and establish the campaign as a permanent fixture.

“Our ambition is to expand participation each year and make the week an established feature of the African gambling calendar,” Kesitilwe continues.

“Success should not be measured only by whether all countries participate in one year. It should also be measured by whether we have created a credible foundation that more can join.”

About 4 Crazy Cluckers

Jackpots and free-to-play may be very different propositions, but Wilson judges both against the same unromantic measure: whether they produce value for the operator.

For free-to-play, that process can begin before the customer has committed money. “It’s about building muscle memory, providing achievable incentives to players and gamification,” Wilson explains. By lowering the barrier to participation, a free-to-play game can provide an accessible first interaction with an operator, while repeated play builds familiarity and creates a reason to return.

The format, however, cannot simply be copied and pasted from one market to the next. “We’ve found that the more localised the offering, the better,” Wilson says. “We’re talking about building anything from sumo wrestling to Love Island, as well as the headline sports. Ice cage fighting has been a popular one in a certain market for us.”